Marketing & Business Growth :  Web Site Design & Management

Traditional brick and mortar stores benefit from drive by traffic. Perhaps their sign appeals to passersby, who stop in to take a look. Maybe shoppers walk by, take a peak in the window and decide to venture inside. You can think of a Web site in similar terms. The Internet is simply a big highway. The better location you have, the more visible you...

Getting your professional services business online is about connecting with potential clients and partners. But gone are the days of having a website merely to publish your office address and phone number, and expecting new clients will find you! These days most firms treat their website effectively as another sales and service channel, undertaking...

An important consideration you must face when setting up your e-commerce store is your shipping method. After all, your business relies on getting the product to the end consumer. Though there are various ways to set up online shipping, everyone desires a quick and efficient method. An ideal system allows you to easily integrate your various shipping...

Make sure you have easy-to-find Buy Now buttons on every page -- because it’s never certain what page customers may land on when they come to your site ready to make a purchase. You should also display your prices in a prominent, easy-to-understand manner. Another critical aspect to securing more purchases is to make sure that your checkout process...

No matter who your constituents are or what kind of services you provide, every non-profit organization can benefit from a presence on the World Wide Web. Benefit #1: A Web site is an easy-to-access way to communicate your mission Whether your Web site contains basic information on your organization or allows users to request services, ask questions...

No matter whom your constituents are or what kind of services you provide, every non-profit organization can benefit from a presence on the World Wide Web. Below are five ways in which a Web site can help organizations deliver on their missions. This article cites the example of one particular non-profit and how that organization's use of the Web...

Getting your professional services business online is about connecting with potential clients and partners. But gone are the days of having a website merely to publish your office address and phone number! These days most firms treat their website as another sales and service channel, undertaking business development and client support 24 hours a day...

Small businesses depend more on search engine traffic than larger firms, according to a study conducted by Hitwise in early 2007. The firm measured the percentage of average monthly traffic companies in the Internet Retailer "Top 500 Guide" received from search engines in 2005 and 2006. Half of the businesses ranked from the 400th to the 500th...

Before I get into this article, let me say a few words to you: 1- McDonalds 2- FedEx 3- Kmart 4- Harley Davidson 5- Pepsi-Co. Now, think for a brief moment, and try to picture in your mind the logo of that company. You can see all of them, you probably did before I even asked you to. That is what branding is all about. So many business' make the...

Rapid changes in technology can make it difficult to know when to redesign a Web site, what tools to use, and how much to spend, but chances are that if you have had a Web site for any significant amount of time it is time to redesign it. Web Marketing Association President William Rice says that a dated-looking Web site can negatively affect a business...