Resources for search engine marketing basics?

Anyone know of any good resources to get started with search engine marketing?  It needs to be something that is easy to understand and implement.  I volunteer at a local non-profit and wanted to share some resources with them. 

This site has some good information about marketing online. Check out some of the articles in the Start and Grow categories.

In general, I would suggest identifying what your startegy and goals are for implementing any kind of search engine marketing.

• Are you trying to drive awareness, volunteer sign ups, donations, etc.?
  
• Is there a budget for paid advertising or are you planning on working on only (free) natural search engine rankings?
  
• Do you plan on hiring an outside resource to implement the SEM (search engine marketing) or will you being doing it yourself?

Once you ask yourself some of these basic questions, there is plenty of useful resources out there to learn more about SEO and general SEM. There are some really good blogs out there like SEO Book or check out Bruce Clay's website for some helpful info. It is important to understand that with search engine marketing, it is not an overnight solution. It takes time and work no matter if you pay for it or do it yourself. So figure out what your goals are, do some research, and find out what the best mix is for your business.

 Thanks so much.  I've already started to read through some of the Start articles and will ask the organization's website person to start to do the same.  There's a lot there to get us started!

The rank of your site depends on how many other popular sites links visit your site . The quality of the content in your site should be good always. these simple things are always necessary before you go for search engine marketing.

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I would recommend that you start looking at some of the bigger SEO blogs.  There are a bunch out there that provide very valuable information.  A few that I read frequently include:

http://www.seomoz.org/blog

http://www.seroundtable.com

http://www.seobook.com/

There are many more but these are some of the very reputable ones.  I have a premium SEOMoz account and they have a wealth of information and articles.

And I'd like to add my own blog at www.novelconceptstudio.com/blog to the list of links to check out. I'll be posting techniques that I have posted in that blog to this website as well to help.

The company that I work for does charity web sites for a lot of organizations like the Metropolitan Youth Orchestras of Central Alabama. And we have to counsel our clients all the time for search engine marketing. I would send you a link but I don't think this site will permit me to do that. Why don't you go to the Dynamical Software site and I will more than happy to send you the information that way.