The Internet has become has a 24-7 sales tool for every business that operates a website. Many companies have invested a lot of man hours pouring over the content of their site, too, with the intention of promoting services and products without being “too pushy.” Businesses that thrive online should always be optimizing their sites so that customers are taken down a particular path that ends at the “checkout” page.
But what are companies that provide services supposed to do with their 24-7 sales machine? The product these companies provide isn't always tangible and is often unique. The “conversion” on a service-based company website isn't always the same either. Sometimes a company needs contact information in exchange for a consultation, some provide a free product, and some provide neither.
As a way to guarantee that potential customers receive the right sales messaging from service-based companies, every service company should consider building a “sales-only website.”
Think of a “sales-only” website as a sales presentation on the web. A lot of companies do a great job of explaining the services they provide on their main website. However, service companies that have a second website designed to be a sales tool (like GetMyHomesValue.com) for engaging prospects and converting them into customers can be powerful for legitimizing your business. Think about it; on the web, every company is presented in a very similar light in a confined space. Companies that have a second website specifically targeted towards sales functions immediately appear to be more professional. Also, because these companies have a larger piece of online real estate, they also have the appearance of having a larger investment in their web development than competitors.
Some service based companies have detailed product lines that can't be properly explained on a webpage designed to simply capture lead information. Many websites are also filled with blogs, “about us” pages, and other company information that can be distracting for visitors. Having a separate website designed only to be a sales tool – without additional content - allows the spotlight to be positioned on the individual services instead of the company that is providing the services.
Many service-based web companies have detailed facts from leading trade firms that explain the benefits of using their services over competitors nationally and regionally. Building a second website for the sales process ONLY can include reviews, educational resources, and information from leading trade organizations that can make the case for your company over the competition. Think of a sales-centric site as an “unofficial,” official endorsement for your services.
If your company has a call center that manages customer prospecting for your company, having a sales-site can be a great asset for the prospect to learn about your company at their own pace. While the best time to cold call is typically early in the morning or late in the afternoon, call centers get prospects on the phone at all times of day. If the cold callers don't reach your prospect at the best time, having a sales-centric site allows the potential customer to review your services at their own pace.
Hosting your own online sales tool is also one of the best ways to take authority away from negative review websites. Many companies find themselves in a client-relations nightmare when one of these sites publishes a review of their company. Having quality websites devoted to the benefits of your company and services is a great way to take attention away from the negative reviews.
Potential customers are looking online for insight on your company and its services every day. Make sure they receive the right message, “straight from the horse's mouth,” by creating a sales-site. A sales-centric site allows customers to learn about your company at their personal convenience.
You already run a company that provides great services. Do yourself (and your prospects) a favor by creating a sales website that properly describes your services in a way that boosts conversions and customer satisfaction.