Marketing & Business Growth :  Public Relations

In the world of public relations, companies use press releases in an attempt to garner positive media coverage. And reporters turn to releases to prompt story ideas. Generally, press releases promote some type of “real” news, that which involves controversy or change. But in the Internet world, press releases are written and used entirely...

When you run a retail business, whether selling online, in a brick-and-mortar store, or a combined online and brick-and-mortar business, the holiday season between Thanksgiving and New Year’s Day is where you move from the red to the black. Black Friday (the Friday following Thanksgiving) and Cyber Monday, the unofficial beginning to the online...

When I was president of Women Business Owners of Montgomery County, Maryland, I attended every official meeting, event, and workshop, something I probably would not have done otherwise. To my surprise, the events I may have skipped were some of the best programs. At one of these meetings, the topic was business management. The speaker's message...

First,we live in an over-advertised world and when there is so much "advertising noise" all around us. Us being human naturally we tend to drown out virtually all of it and tune in only to that which we are already familiar with or that which we trust because we already know something about.What this means is that the vast majority of advertisements...

Not a single reporter showed up at our media event. And we were thrilled. Not a single photographer showed up to capture the moment. And we were pleased as punch. Not a single newspaper knew about the event. And we received front page coverage in every one! You can make front page news by keeping the media away. But how did we do it? Here is the media...