Finance :  Profitability

CFO insights for Corporate Profit Engineering...made simple

Author: Russell Morris
Published:  Thu, Aug 14 2008

As President of CFO Partner, I have spent most of my professional career working as a CFO, Interim CFO, Corporate Turnaround Consultant and Chapter 11 Bankruptcy Workout Consultant for small to mid-sized corporations. 

If I have gleaned one "bulls-eye" from my target of executive level experiences it is that companies lack information and insight into the current financial position of the firm.  Either owners don't know how to best orchestrate the business of their business or they simply don't like the process of working with "numbers" so to speak, or they are not aware of the financial strategies that successful firms employ. 

In most firms I have turnaround, budget baselines were not development and implemented that establish clear performace criteria, variances from budget goals are not addressed on a real-time status and windows for making key adjustments are missed.  Moreover, profitability is not measured based upon accurate costs, whether cost of goods sold or overhead and new Sales Projects are not isolated comprehensively in order to effectively manage true costs and subsequent profitability. 

Additionallly, cash flow is not projected on a weekly, bi-weekly and monthly basis and breakeven points are not defined in order to control sales and measure receivables.  In other words, companies are run by accounting software systems not by strategic financial controls.

CFO Partner has developed corporate strategic financial models for pro-active privately held corporations as well as for government contracting firms that are controlled, in essance,  by Government Compliance regulations.  These models have been developed from hands on executive level CFO experience over the past eighteen years.  They are designed to allow business owners to control their financial destiny in a straight forward manner without the headaches associated with new software applications or costly consulting fees.

Succinctly put, we make good sense out of nonsense and this is accomplished very economically. 

As president of CFO Partner I am dedicated to making sincere, caring, hardworking owners of companies strategically knowledgeable, in control and utimately as successful as they want to be and as much as the marketplace will allow.

If you have questions about how CFO Partner can provide insight and help for your company, email me with questions and I will do my best to be of assistance in short order.  I look forward to your questions and comments. 

You can also visit the company website at:  www.cfopartner.net for additional information.

Respectfully,

Russell T. Morris, President

 


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