Strategies to Increase Sales: Bundles and Quantity Discounts</h1> <article> <h1>Strategies to Increase Sales: Bundles and Quantity Discounts</h1> <p>Jeff Camino — Fri, 31 Oct 2008 14:58:14 GMT</p> <p class="MsoNormal" style="text-align:justify;"><span style="font-family:Arial;color:#5f5f5f;">If you sell multiple products, then bundles are a great way to increase sales, particularly if you are able to package complimentary products together.<span> </span>This is also strategic if you have a product that does not sell as well as another, but would make a nice “bonus” to the more popular one.<span> </span>If that is the case, you can offer the less popular one as a “free bonus” when the more popular one is purchased; or you can bundle them together and offer a discount when they are purchased at the same time.<span> </span>This can help entice some customers into finalizing their purchase, and it often provides more profit than would have been achieved if the products had been sold individually.</span></p> <p class="MsoNormal" style="text-align:justify;"><span style="font-family:Arial;color:#5f5f5f;"> </span></p> <p class="MsoNormal" style="margin-bottom:12pt;text-align:justify;"><span style="font-family:Arial;color:#5f5f5f;">Quantity discounts should also be part of your sales strategy.<span> </span>If you offer packages, say a 5 pack, 10 pack, 25 pack, etc., some customers may only want 20 licenses (no more, no less). So, they'll want to negotiate a rate between two ten packs and one 25 pack. It is not advisable to tempt customers to negotiate your price because it can result in lost sales or, at the very least, add administrative overhead.<span> </span></span><span style="font-family:Arial;color:#5f5f5f;">This example shows how you can avoid such problems:</span><span style="font-family:Arial;color:#5f5f5f;"></span></p> <div align="center"> <table class="MsoNormalTable " style="border:1pt solid gray;width:250.75pt;margin-left:13.8pt;" cellpadding="0"> <tr style="height:18.25pt;"> <td style="border:1pt solid gray;padding:1.5pt;width:49.75pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:right;" align="right"><b><span style="color:gray;">Quantity </span></b><span style="color:gray;"></span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">2-4</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">5-9</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">10-24</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">25-49</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;width:38.1pt;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">50+</span></p> </td> </tr> <tr style="height:18.25pt;"> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;width:49.75pt;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal"><b><span style="color:gray;">Unit Price</span></b><span style="color:gray;"></span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">$39.97</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">$38.97</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">$37.47</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">$34.97</span></p> </td> <td style="border:1pt solid gray;padding:1.5pt;background:#eeeeee none repeat scroll 0% 0%;width:38.1pt;-moz-background-clip:-moz-initial;-moz-background-origin:-moz-initial;-moz-background-inline-policy:-moz-initial;height:18.25pt;"> <p class="MsoNormal" style="text-align:center;" align="center"><span style="color:gray;">$32.97</span></p> </td> </tr> </table> </div> <p class="MsoNormal" style="text-align:justify;"><span style="font-family:Arial;color:#5f5f5f;"> </span></p> <p class="MsoNormal" style="text-align:justify;"><span style="font-family:Arial;color:#5f5f5f;">As shown, this strategy demonstrates higher quantities have larger discounts, eliminates any gaps in the quantities being offered, and <span> </span>it reduces the risk of you having to negotiate prices and possibly losing a sale. <br /> <br /> If you don't have the ability to easily implement this type of quantity discount schedule companies that specialize in e-commerce, such as <a target="_blank" href="http://www.nstarsolutions.com">NorthStar Solutions</a>, can offer a valid strategy for that part of your sales process. </span></p> <p> </p><div style="clear:both;"></div> </article> </main></body></html>