Creating a Web site is just the first step in building your online visibility. Once you have a Web site, you should apply a series of techniques, called search engine optimization (SEO). SEO enhances your Web site content so that it’s easier for search engines, like Google® and Yahoo!®, to read and determine the quality of your site. Using SEO will help you rank higher in search results, which, in turn, will improve your chances of getting noticed by your target audience.

In this video, you’ll learn what SEO is and why hiring an SEO expert can save you time and money, and prevent you from making costly or irreversible mistakes.

Check out our other videos for more information on getting online.

• Building a Web Presence – Why and How
• How to Build a Web Site for Your Small Business
• Reach a Larger, More Targeted Audience with Search Engine Marketing
• The Benefits of Owning an Ecommerce Site
• Protect Your Customers with SSL Certificates