There are a lot of good free resources to optimize your business online. With a little bit of search you can find free tools that cover everything from translation and survey tools to search engine optimization features. Here are a few for you to try! 

• Looking for a one-stop place to do a quick analysis of your Web site? Site Yogi’s free analyzer will check a variety of attributes such its popularity with search engines, how many pages have been indexed and the number of backlinks to your site.
• Emailaddresses.com has a variety of free online translation tools and links to sites where you can enter text for a translation.
• Survey Monkey lets you create free online surveys to send to your customers. The free service lets you create up to ten questions and send them to 100 participants. Responses can be access on the web or sent to you via e-mail.
• Certificate Creator enables you to search, customize and print up to three certificates per day for free. Business templates are available for a variety of things such as employee recognition, and training certificates.
• Every wondered what people actually do when they visit your website? ClickTale™ is an interesting new service that will monitor visitor activity on your website and you can then watch videos of their activity as they click through you site. You will need to load some special codes on the pages you wish to track. The free version lets you record 100 visitors per month.
• Converting documents to Adobe Acrobat PDF is a proven way to increase their readability. However, in order to do this regularly you would need to purchase a copy of the full version of Adobe Acrobat. However, if you only want to create one or two PDF documents, you might want to try the free online PDF creator available at PDF Online. It can take an existing document, in a variety of formats, convert it to a PDF and e-mail it to you.
• Icon Finder has hundreds of free icons that you can download for use on your website or in printed materials. Check the license restrictions before using each icon.
• KeywordSpy is a free tool that lets you type in a keyword and see who is using it for paid advertising and which sites are being returned by the search engines for organic search results. There are more than 1 billion keywords searched every month by users around the world. Finding the correct ones for your website is not an easy task. This tool lets you see what other companies are targeting your keywords.
• If you have a WordPress blog, you can, of course, find links to free themes on the WordPress site. A nice list of 83 free WordPress themes is also available at Smashing Magazine.