Marketing & Business Growth :  Online Marketing

1. Introduce yourself and tell us about Yelp®. Hi, I'm Kevin L., the local Yelp Community Manager for Washington, DC! Yelp is a website that connects people to great local businesses - what does that mean? It means that it's a one-stop-shop to get interesting, insightful opinions from other locals about their favorite places to eat, shop, sweat...

No need to drive around to discover properties Real estate agents vary widely in their willingness to spend money listing properties, according to a June 2008 survey by real estate software company VHT. About one-quarter of agents surveyed said they spent $250 to $500 per listing, one-fifth spent $500 to $1,000 and another quarter spent $1,000 or more...

How Can Facebook® Help My Business? Facebook®, a social networking website located at http://www.facebook.com/, has recently gained popularity as an online tool to help market businesses. Accessible via the Web or the latest generation of smart cell phones and PDAs, Facebook’s mission is to give people the power to share ideas and make...

Virtual shelves, real customers. After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.This year, eMarketer projects that CPG companies will spend $920 million on all forms of Internet advertising, up 33% over 2006. By 2011, CPG...

To keep up with new online marketing trends, I rely on a number of informative blogs. One blog I regularly read is written by local search expert, Larry Sullivan. I recently asked Larry to participate in an interview to get his take on the value of using local search and online marketing, and the benefits they can bring to the small business owner....

Introduction Getting your website found by search engines and making your way to the top of the rankings is tough—it’s a time-consuming process involving a lot of trial and error, the creation of good, quality content, obtaining quality backlinks from respected sites in your industry, and building and maintaining a site with an easy-to-navigate...

With all of the hype about internet marketing these days both online and in commercials online about making easy money on the internet, many sane people would probaby try there hand in the online business industry. After all, if it all works out, they an make millions of dollars just to drive sales either to their website, through auctions, etc, drop...

Affiliate marketing becomes more and more popular that everyone wants to be a part of it. In this occupation, no more grueling piles of paper works that needs to be done at the end of the day, no more chief that fires you up and no more deadlines to meet In order to succeed, you only need the necessary tools. There are basically five things you can't...

To be an internet marketing expert one should consider the truth that we need to work hard for it but it does not require us to be genius. Investments are not required, plainly introduce yourself and do your best. In this kind of job you don't need to spend a penny or any dime. The main line on this sort of job is a fast internet connection and...

Recently I attended a gathering of Washington DC restaurant owners, which was hosted by Network Solutions and Yelp, an online review website. The topic of discussion was social media and whether to engage or not engage. And if you engage, where do you start! Some of the restaurant owners were active in various social media networks like Facebook, Twitter...