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Ready for the holiday rush? |
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Now is the time to prepare your online store and website for the holidays. That’s right, in the retail world the end
of summer is the perfect time to start preparing for the holiday season. Make improvements to your website and, if
you're considering selling online, go ahead and set up your online store.
Read on to learn some great tips about gearing up your business for the holiday season. |
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Fresh content now, more holiday shoppers later |
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Long before holiday shoppers flood the Web in search of “the right gift,” you can take measures to improve the chance that they’ll find your online shop.
It’s a fact: fresh content on your website can boost the frequency of search engine visits. If you’re already taking steps to build your Web presence, you can support these initiatives by adding new, unique, valuable content directly to your site well before the holiday rush. |
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Read the full article >> |
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How to choose an ecommerce provider |
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As a small business owner, taking the leap from a brick-and-mortar store to a fully functioning online ecommerce site can be exciting and daunting at the same time. While it seems like a monumental task, there has never been a better time to get your business online. |
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Studies show that online shopping is increasing as gas prices and economic concerns continue to worry consumers. |
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Read the full article >> |
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Promotions to boost holiday sales |
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It is never too early for online retailers to begin thinking about the promotions they will want to offer customers throughout the upcoming holiday shopping season. You must be ready to launch your promotions by Black Friday or Cyber Monday. |
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The first step to developing promotions to boost your online sales is to carefully analyze your customer base—existing and potential. What has prompted increased sales in the past? How did you fare in the 2008 holiday season? Answering these questions can give you an idea of which promotions will find the most success this year. |
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Read the full article >> |
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Get a head start with your online marketing for the holidays |
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When you run a retail business, the holiday season between Thanksgiving Day and New Year’s
Day is when you move from the red to the black. Preparing for this time is not merely a matter
of dressing up your store with holiday trimmings. To be fully prepared, you should map out
your marketing strategy well ahead of time to capitalize on early shoppers and to get a jump
on the competition. |
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Read the full article >> |
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Straight Talk |
Entrepreneur boasts ecommerce success
Jill Cartwright, Founder of Go GaGa |
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Jill Cartwright, founder of Go GaGa, is
an entrepreneur who has successfully
harnessed media and social networking channels to help catapult her brand. |
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When Jill began designing ergonomically friendly diaper bags in late 2007, startup funds were scarce. To get started on the cheap, she found a way to outsource everything. “I needed to find experts but I had to be very careful about how I spent my money.” In lieu of employees, Jill has found dozens of partners to help her create, brand and sell her ergonomic bags.
“Having a virtual organization was sort of a perfect match for the seasonality and the cycles that my
business follows.” Now she’s expanded the line to
include a range of multipurpose bags.
Read the full interview >> |
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From the Expert |
Holiday preparation starts now:
Your August to-do list.
Jill Rafalowski | Network Solutions Ecommerce Team |
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If you’re a small business owner, odds are
you’ve already started thinking about the
upcoming 2009 holiday season. It may still
be summer, but the perfect time to |
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prepare your business for the holiday rush is right now. By starting early, you can increase your chances of profiting later.
Summer is the perfect time to begin planning your
business’ holiday-season strategy. Since most shoppers usually wait until November to make the bulk of their holiday purchases, you still have time to research, plan, and prepare your business for a successful holiday rush.
So what should you start doing in August? Here are a
few suggestions…
Read the full interview >> |
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Stories of Interest |
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Make Your AdWords Stand Out
SMART Ecommerce Blog | View Story |
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Price Points and the Velvet Foil Story
WomenGrowBusiness | View Story |
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Back to Basics - SEO
SMART Ecommerce Blog | View Story |
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Featured Video |
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Thinking of Selling Online?
Check out this fun video tutorial that
gives a quick lesson about what
ecommerce is all about. |
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Ready to sell online?
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transactions, and a flexible product catalog—everything
you need to sell online. Starting at $26.95/mo.
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Provide a secure online environment that builds customer trust in your site and can translate into increased sales and other conversion activity. Starting at $89.00/yr.
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Don’t miss the first ever GrowSmartBiz Conference, Sept 29, 2009. Learn cost-effective ways to market your businesses, actionable ideas for social media, and more. Join us for this one-day educational conference and networking event in Washington, D.C. featuring |
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renowned small business leaders and well-known industry experts from across the U.S. |
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Newsletter readers receive a $100 discount. (Enter code GSBNEWS929.) Register Now! |
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Volume 5, August 2009
Small Business Newsletter |
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