Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <article> <h1>Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>Steve Costello — Tue, 19 Aug 2008 18:40:47 GMT</p> <p>Sounds like you are quite the expert in this field... I'd definitely recommend composing an article based on your FAQ and publish it here :-)</p><div style="clear:both;"></div> </article> <article> <h1>Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>N MW — Tue, 29 Jul 2008 16:29:53 GMT</p> <p>Thank you for the warm welcome!</p> <p>Yea, Julia -- I totally agree: both keyword domain names and brand-name domain names need to work hand-in-hand (much like in web -0.2, the yellow pages and the white pages both had their specific usefulness -- if you knew your plumbers name, you might use the white pages, but if you only knew you were searching for a plumber, you would use the yellow pages instead).</p> <p>I wrote an "FAQ" about this on a simple website I created about 5 (or maybe even more?) years ago at <a title="Easy Domain Names" href="http://E-Z.Name">http://E-Z.Name</a> (and I specifically described these two types of names as "white" names vs. "yellow" names). I was amused when -- after explaining this idea in a forum led by the founder of ebay -- ebay then bought two of the most valuable "yellow page" domain names on the Internet ("shopping.com" and "rent.com" -- indeed: "shopping" was one of the examples I had used on the FAQ! ;).</p> <p>At any rate: this "dovetail" relationship of keywords and brands will become more and more pronounced as time goes on (and there will also increasingly be more and more "brands" of "yellow-page" sites -- e.g. shopping.com vs. shopping.net etc.).</p> <p>I have created a rather simple php script at <a title="use direct navigation to "browse" the Internet" href="http://Browse.Name">http://Browse.Name</a> which simplifies such "direct navigation" (it only returns "live" sites, but some of these sites are unfortunately still filled with "automated" results).</p> <p>The true value of such "yellow-page" sites becomes apparent when the sites listed are "hand selected" and "reliable" -- because they are recommended by "subject experts" (very much like a "traditional" librarian might be an expert in a particular academic field, such as "history" or "literature").</p> <p>Oh, my -- this is probably more than you wanted to hear! :O</p> <p>I find this community very appealing and interesting -- and I look forward to alot of rewarding discussions arising from the exchanges among a focused group of experts working together!</p> <p>:) nmw</p><div style="clear:both;"></div> </article> <article> <h1>Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>MySolutionSpot Editor — Tue, 29 Jul 2008 15:42:29 GMT</p> <p>Hello NMW,</p> <p>We just wanted to welcome you to our online community. Please feel free to continue sharing your insights and never hesistate to let us know how we can better serve you.</p> <p> </p> <p>Thank you,</p> <p>The MySolutionSpot<span style="font-size:12pt;font-family:Arial;">™</span> Team</p> <p> </p> <p> </p> <p> </p><div style="clear:both;"></div> </article> <article> <h1>Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>Kelly Stevens — Tue, 29 Jul 2008 14:12:33 GMT</p> <p>Welcome NMW! </p><div style="clear:both;"></div> </article> <article> <h1>Re: Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>Julia Dalton — Tue, 29 Jul 2008 14:07:42 GMT</p> <p>Welcome NMW! </p> <p>I agree with the keyword domain name thing as well, but I do not think it is the only factor that is important in your overall online marketing strategy. There are a lot of additional elements to consider when choosing a domain name. It is ideal to have a good keyword as your domain name for SEO purposes, but it isn't a deal breaker. Branding is also something you should consider when choosing a domain name</p> <p>Of course, I am assuming you are trying to build a business on a single domain. Those rules change when you have a portfolio of domains. When managing a domain portfolio is your business, then yes, keyword domains are money for sure.</p><div style="clear:both;"></div> </article> <article> <h1>Enjoyed your article in USA Today -- agree with your emphasis on marketing / advertising</h1> <p>N MW — Tue, 29 Jul 2008 12:29:39 GMT</p> <p>Hi, I'm "NMW" :)</p> <p>I manage a large portfolio of keyword domain names.</p> <p>And I agree that keywords (and keyword domain names) can be very useful for marketing / advertising websites (since these names usually appear near the top of search engine results -- and that is something that will presumably <b><i>never</i></b> change).</p> <p>:) nmw</p> <p> </p><div style="clear:both;"></div> </article> </main></body></html>