Practice Online? Not Yet, Say Most Docs</h1> <article> <h1>Practice Online? Not Yet, Say Most Docs</h1> <p>MySolutionSpot Editor — Tue, 16 Sep 2008 14:37:23 GMT</p> <p><b>Waiting rooms for doctors are not going away.</b></p> <p>Virtually all US physicians go online for professional information, and 83% of these physicians say the Internet is essential to their practice,</p> <table align="top" cellpadding="0" cellspacing="0"> <tr> <td> according to <a target="_blank" href="http://www.manhattanresearch.com/">Manhattan Research</a>'s latest "Taking the Pulse: US Physician Market Trends" report. <br /><br />The research company also said the rise of online physician communities created opportunities for pharmaceutical and healthcare marketers to learn about physician opinions and concerns.<br /><br />Although doctors go online to research and communicate with each other, physicians who communicate with their patients online are in the minority—nearly two-thirds of responding physicians said they did not do so, with the primary reason being concerns about liability. </td> <td> </td> </tr> </table> <p>For their part, US adult Internet users are ready to use a range of doctor-provided online tools and services, according to <a target="_blank" href="http://www.deloitte.com/">Deloitte</a>. In fact, more than one-quarter of respondents said they would be willing to pay extra in order to get same-day appointments and electronic access to medical records and test results.</p> <p align="center"></p> <p>Patients preferred getting advice and information from their doctors rather than other sources. More than three-quarters of US adult Internet users surveyed by <a target="_blank" href="http://www.opinionresearch.com/">Opinion Research Corporation</a> for <a target="_blank" href="http://www.icrossing.com/">iCrossing</a> rated their primary care physician as a trusted source of health and wellness information. That was more than any other source, including the Internet. </p> <p align="center"></p> <p>The eMarketer Pharmaceutical Marketing Online report will be published in the fall. <a target="_blank" href="http://totalaccess.emarketer.com/ReportNotification.aspx?src=report_notification_reports=blank">Click here</a> to be notified when it is released.<br /><br /><b>Article Source</b>: www.emarketer.com</p><div style="clear:both;"></div> </article> </main></body></html>