Marketing & Business Growth :  Market Research & Competitive Analysis

Majority of 1,000 Small Business Owners Surveyed Were Profitable in 2008, Believe Success will Continue or Even Improve This Year Herndon, VA – March 12, 2009 – Network Solutions® (www.networksolutions.com) and the University of Maryland’s Robert H. Smith School of Business (www.rhsmith.umd.edu) announced today the launch of the...

If you belong to the real estate industry, you know better than anyone that your industry is fiercely competitive. However, you also understand that you must invest money to make money. Therefore, you continue to purchase property listings in local newspapers and/or real estate magazines. The truth is the efficacy of these listings is limited because...

You regularly advertise on the radio, on TV and in the yellow pages to enhance your visibility. You offer special promotions to drive sales. You even purchase booths at numerous tradeshows to showcase your offerings. However, are you sure you are doing enough to compete in this aggressive market? The Small Business Success Index,* an ongoing study of...

Writing quality survey questions is not as easy as people think. Well-written survey questions gather the exact information you need without inciting biased or unclear perspectives within the question itself; a survey question must maintain a neutral stance at all times. Let's analyze a potential survey question: Question: Do you believe religious...

Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and sell. Successful marketers understand their markets, competitors and customer wants and needs. That understanding gives those marketers an opportunity to be competitive...

It's that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or your annual meeting promotion. You need an idea, a direction, an inspiration to guide your creative mind to a result that will be executable, will reach and resonate with the intended audience, and come in within...