The Internet has completely revolutionized how businesses market and sell their products and services, and it is absolutely critical that small business owners leverage the Internet to gain a competitive advantage and stronger economic footing.

While the Internet offers small business owners unprecedented access to new, wider markets, it also presents a new set of challenges. Creating a marketing strategy for the Internet can be difficult, but employing a few simple ideas can be extremely effective.

First, write a blog. Every business is now expected to have a Web site, and few small businesses are able to produce a Web site that can compete with larger companies, so it is important to attract and keep customers with other features. A blog gives Web users an inside look at your business and into you, or your employees. Subjects can vary from industry tricks and advice to employee profiles. Blogging puts a human face on your business and builds trust between you and potential customers.

Network online and offline to build groups of people that know about your business and will share that information with people they know. Brand your business to give it a unique identity in your industry.

Write articles for news and article-sharing Web sites to establish yourself as an expert in your field. Public speaking can also promote your business. Communication experts cite speaking and writing as the two most important skills to develop as an entrepreneur due to the instant recognition that these skills bring to your business.

American Chronicle (06/02/08) Moment, Robert © Copyright 2008 INFORMATION, INC.