Re: Cyber Monday</h1> <article> <h1>Re: Cyber Monday</h1> <p>Sian Simon — Mon, 08 Dec 2008 01:50:23 GMT</p> <p> According to comScore sales were better than expected, but only due to aggressive offers:</p> <p class="MsoNormal"><span style="font-family:Arial;">“Mark Twain might have said: ‘Rumors of the death of online holiday shopping have been greatly exaggerated’,” said comScore chairman Gian Fulgoni “Consumers are clearly responding positively to retailers’ aggressive online discounts. With Cyber Monday promotions beginning in earnest over the Thanksgiving weekend, consumers have finally begun to open their wallets, setting off a streak of four consecutive days of extremely strong growth, and culminating in a Cyber Monday that racked up an impressive $846 million in online spending, up 15 percent over last year and ranking it as the second heaviest online spending day on record. This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits.”</span></p> <p class="MsoNormal"><span style="font-family:Arial;">The whole press release is here: <a href="http://www.comscore.com/press/release.asp?press=2607">http://www.comscore.com/press/release.asp?press=2607</a></span></p> <p class="MsoNormal"><span style="font-family:Arial;">comScore only tracks the top sites so is probably not that accurate for “Long Tail” (smaller/ specialty) retailers. Plus I don’t think they can actually track the value of purchases made using SSL (https) which are the vast majority, so I’m not sure how they make their estimates……and they only have 1m US members in their panel. </span></p> <p class="MsoNormal"><span style="font-family:Arial;">So, with all that said, their statistics are probably indicative but they don't publish their margin of error and there are a lot of assumptions that they don't go into when issuing their press releases......</span></p> <p> </p> <p><span style="font-family:'Arial Unicode MS';color:#000000;"></span></p><div style="clear:both;"></div> </article> <article> <h1>Re: Cyber Monday</h1> <p>Julia Dalton — Tue, 02 Dec 2008 16:55:11 GMT</p> <p>I think our sales have been ok, not great. I have read a few articles that comment on the fact that some of the smaller online businesses are being hit the hardest when it comes to shrinking the spending online. The big name brand stores, while sales may be lower, are still getting sales because of the name.</p><div style="clear:both;"></div> </article> <article> <h1>Cyber Monday</h1> <p>Kelly Stevens — Mon, 01 Dec 2008 21:33:18 GMT</p> <p>For anyone who has an online store, how has "Cyber Monday" gone for you? Have your sales exceeded your expectations? How have your sales been so far this holiday season? <br /></p><div style="clear:both;"></div> </article> </main></body></html>