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David Mihm just published the results of his second "Local Search Ranking Factors" survey a few days ago. It might be worthwhile to take a look at it and compare with last year's results.
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Sian and all, I have spent a lot of time working on local search optimization. I too, am a big believer in how powerful it can be for local businesses of any size. I could write a long post on all of the various techniques and recommendations I would make for you, but I found a few good posts that do...
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