Finance :  Finance & Budgeting

Focusing your Small Business Dollars

Author: Jessica Bradford
Published:  Wed, Dec 17 2008

You’ve achieved the dream of a lifetime. You’ve set up shop, handed out business cards, launched the advertising campaign and spread the word to all and sundry. Now its time to focus your efforts on a critical component of conducting business – having sufficient dollars to run your operations effectively and keeping your business afloat.

These days, there are a number of ways savvy small-business owners can cut operating costs and boost bottom lines. Those who are "in the know" now realize what many mainstream companies already know – tapping into the small-business market translates into BIG business. To that end, numerous established merchants and chains are delivering below cost products and services and promoting discount offers and incentives that are guaranteed to lure businesses and their customers. There are myriad of benefits for all to reap, many of which are essential to the operation and development of small businesses.

One example is the FedEx-Network Solutions discount program that helps small business save on shipping and production costs. The program is free to various alliance customers, including Network Solutions customers. This program includes discounts of up to 12% on FedEx Ground® shipping costs with delivery in 1 to 5 business days and up to 21% on FedEx Priority Overnight® shipments. Additional discounts are also available on the most popular FedEx® services such as international shipping and services at FedEx Office Print & Ship Centers

SM. Check with some of the companies and associations you work with on a daily basis, such as American Express Open, local chambers, and any other club or federation you and/or your business are a part of. Chances are, they have an alliance with FedEx and will be able to greatly reduce your shipping and printing expenses.

Another type of program that is used by a very popular electronics retailer, awards points for every dollar spent. In this program, membership is free and after accumulating 250 points, you’ll receive a $5 reward certificate redeemable at the mortar and brick or online retail location. Not to be outdone, a popular office supply store gives 10% in rewards on vital computer supplies such as ink, toner, case and paper. Members receive quarterly rewards as long as they’ve earned at least $10 and reward balances are rolled over each quarter per calendar year.

Opportunities such as these are fantastic for wooing prospective clients or entertaining existing ones. They also help small-business owners manage and grow their enterprise and help catapult in a league comparable to the big boys.

If a company you’re interested in purchasing from, does not advertise discounts and cost-savings programs, don’t hesitate to ask. It’s also important to remember to do your thorough research and calculate all potential costs and savings before making a decision or signing a binding contract. And, don’t hesitate to contact your local Chamber of Commerce and local business organizations to find out about special offers and incentives that are available.


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