Sales & Customer Relationships :  eCommerce - Selling Online

A site for sore eyes? "The adage 'age before beauty' has taken on new meaning for health and beauty marketers. Every year for the next 10 years, more than four million Americans will turn 21, and even more will turn 50. As boomers chase the Fountain of Youth, the oldest Gen Ys, now 26, are starting careers and families," says Lisa Phillips, eMarketer...

Promotions to Boost Holiday Sales It is never too early for online retailers to begin thinking about the promotions they will want to offer their customers throughout the upcoming holiday shopping season. You must be ready to launch your promotions by Black Friday, the Friday after Thanksgiving or Cyber Monday, which means that detailing your plan in...

The new focus for many ecommerce companies is how to attract buyers, and convince them that the ecommerce site is not a scam or phishing site. This can be tricky because SSL certificate logos can be copied, and websites can be duplicated. This leaves many ecommerce sites scrambling to build credibility. Narrow the Niche Once the niche is picked then...

Emphasizing the 'E' in Eros. There may be love in the air this Valentine's Day season, but apparently most small businesses owners in the US do not expect to find it in their cash registers. According to the "2nd Annual Small Business Valentine's Day Outlook" survey from Constant Contact, while 55% of small business owners...