Sales & Customer Relationships :  Customer Satisfaction & Loyalty

Providing a Positive Customer Experience Online to Promote Loyalty As the adage goes, keeping a current customer is easier than acquiring a new one. Depending on your industry, customer satisfaction and its correlation to your bottom line vary a bit. However, every company relies on customer satisfaction, to some degree. Ways the customer experience...

In today’s age, nearly every consumer is doing something online. Researching, reporting, and buying are probably some of three of the most common things. But one thing companies can’t quantify that potential consumers are doing online is passing judgment. And the way consumers go about passing judgments about companies is something that...

Building Customer Loyalty: Using Twitter® to Improve the Customer Experience A lot of fuss is being made in the media about Twitter (www.twitter.com), the microblogging service and social networking tool whose name stands for Typing What I’m Thinking to Everyone Reading. The truth of the matter is that tools like Twitter are not just a passing...

Businesses are getting hit from many directions. Expenses are climbing and revenue is shrinking. Typically a business may have to deal with only one issue, but now they are dealing with several. In addition, they are being forced to cut human resources and put more demands on retained staff. There doesn’t seem to be a difference between large...

It is hard to build customer loyalty during a recession because your customers are holding on to their hard earned money. But now is a great time to strengthen your customer loyalty. You do not need a high priced marketing campaign. Just remember to go back to the basics - customer service. Customer service is the distinguishing factor during this economic...

Whatever product or service you offer on your site - or even if your site is purely informational - its most important aspect may well be the trust it creates for your visitors. Visitors to your Web site arrive with certain expectations, every one of them related to trust. In other words, your visitors bring the same expectations to your site that you...

It seemed not too long ago that making a customer for life was not too difficult in the real estate business as long as you stayed in touch with as little as two contacts a year. A small note or card annually and a telephone call once in a while. Those traditional relationships are changing. Why? The Internet, of course. You can still make customers...