Marketing & Business Growth :  Business Plans & Getting Started

A recent study by Dr. Dan Geller (2007) found no correlation between the educational level of micro-business owners and the practice of strategic planning in their companies. Dr. Geller studied 228 micro companies in Northern California and found that 163 respondents (70.56 percent) hold bachelor’s, master’s, or post-graduate degrees; yet...

Doctor Strategy (www.doctorstrategy.com/) is a new interactive website that is helping people who are starting a new business or have an existing business to obtain free business-strategy advice from Dr. Dan Geller – a leading expert and researcher in the field of strategy planning. Anyone with a business-strategy question may enter the question...

A new scientific study conducted in Northern California found the missing link between a company’s size and its financial performance and sustainability.The study by Dr. Dan Geller (2007) found that micro companies — which include startups, entrepreneurs and businesses with 25 or fewer employees — are about half as likely to be engaged...

A new study of micro-businesses in Northern California found that family businesses are less likely to achieve their financial goals — and less likely to stay in business — because they are less likely to engage in strategic planning. The study, by Dr. Dan Geller, found that only 10 percent of family-owned businesses have a strategic plan...

Even if your best friend owns a top publishing company, giving you an immediate "in," this does not guarantee publishing success.First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a marketing plan, and stick to it for at...

If the idea of working with your family and running a small business is appealing there is no better solution than creating a family-operated small business. Combining family and business can be extremely successful, and the effort and challenges can lead to strong families. Some of the advantages of going into business with family members include a...

One of the first objectives a new small business needs to accomplish is establishing a marketing plan. A strong marketing plan contains a core message, a good, recognizable logo and brand, a Web site, business signatures such as business cards and fliers, and public exposure. First, determine a core message that will influence all aspects of your marketing...

Almost a hundred years ago Richard Sears and Julius Rosenwald got together to build Sears, Roebuck and Company into what would eventually became a $10 billion corporation. Meanwhile Aaron Montgomery Ward started his own company, which would become a multimillion dollar operation. These three entrepreneurs became the world's first mail order millionaires...

Just as network marketing or multi-level marketing is the "new" business model, so franchising took the world by storm in the fifties and sixties. In fact it was even outlawed in some countries, would you believe. It is, of course, a traditional business simply backed and sometimes even controlled by a parent company that in most cases offers...

In conducting workshops, speaking and working with clients there is a great deal of confusion about marketing vs. selling. Many business owners mistake marketing with the process of going to the market to sell your service or product. As a result very few small business owners have a written marketing plan. In the competitive and crowed market place...