Marketing & Business Growth :  Business Development

There is no shortage of software, books, seminars, and social networks for small businesses. Truly, a wide array of distractions and enticements exist for the manager’s attention and affections. In many ways, it’s similar to driving down the highway with a plethora of billboards competing for the entrepreneur’s focus and action. As...

Have you ever lost a customer or potential sale? It could have been prevented! - especially if the issue was based upon sustaining or developing the wrong relationship. Before getting into relationships, an exploration of the difference in marketing and advertising will be helpful. In operational terms, marketing is positioning. The intent is to position...

It’s that time of year again when we make resolutions that will help guide us into the New Year. As a small business owner, this is the perfect time to make a list of resolutions of things you can do to help grow and solidify your business in 2010. Think of it as reinforcing your business plan -- or in some cases, rewriting your business plan...

Most small business owners will tell you that the past year has been challenging. Due to the economic downturn, many small businesses have seen a decrease in sales, an increase in operational costs, and more limited access to funding. Small businesses, however, still continue to thrive. According to the Small Business Success Index, a joint research...

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The answer to that question is yes. Expanding your business typically requires a rise in your employee count, as well as a larger or additional facility. Consequently, as your business earnings grow, you will spend more on salaries, benefits, office supplies, furniture, equipment, overhead costs and operating costs. In addition, your administrative...

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Fort Wayne, IN - Joe Dager of Business901 will launch an introduction to the Duct Tape Marketing EXCELerator Program this Thursday, November 13 through a special webinar. The Marketing EXCEL-erator program is designed to fulfill all the needs of a part-time marketing department. Dager, an authorized Duct Tape Marketing Coach/Consultant is well versed...

Is your corporate environment like that of soldiers preparing for battle? Are office-place stress levels pushing the max?The stress found in military units isn't usually as dramatic as that of recruits facing drill sergeants, but the continued training, equipment maintenance, record keeping, and readiness inspections keep stress at very high levels...

Workplace stress takes its toll on employees just like combat and training stress take a toll on soldiers. Businesses can use the same stress control techniques as the military finds successful for soldiers in these high pressure situations. The stress triggers of combat seem obvious, but to the uninitiated, it is difficult to explain just how stressful...