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	Marketing & Business Growth : Brand Management

Title	Author	Rating
Building a Strong Brand Building a Brand Regardless if you’ve been in business for years or are just getting started, building a brand for your company is critical for your business success. When we think of a brand the first thing that comes to mind for many of us are large, well known companies like Target®, Starbucks® or Home Depot®. These companies have... Most Recent Response: Mon, Jun 15 2009 10:24 AM 0 Comments	by Bonnie Williams on Mon, Jun 15 2009
Meet Lewis Howes - Explaining the Power of Network... Recently, I met Lewis Howes at a local professional networking event he hosted. Lewis is the founder of SportsNetworker.com, a business built around social networking. His thorough knowledge and successful application of online professional networking make him a great example for other small business owners. Check out my interview with Lewis Howes below... Most Recent Response: Thu, Oct 30 2008 12:28 PM 0 Comments	by Nit Sujatanond on Thu, Oct 30 2008
Social Networking & Destinations Recently, I attended the Governor’s Tourism Conference at Bolton Landing on Lake George. Besides enjoying the beautiful setting, we had the pleasure of seeing the revitalized I Love New York campaign unveiled, including clever adaptations of the traditional icon to convey all the offerings available in New York state: from skiing and rock climbing... Most Recent Response: Mon, Jul 21 2008 3:27 PM 0 Comments	by Deborah Garry on Mon, Jul 21 2008
Five Attributes of Product Differentiation This article explores the five attributes of product differentiation: product, price, accessibility, service and experience. Product differentiation is a method used to make your offering appear more appealing to a specific target market. The process of differentiation can be used to make a distinction between your products and your competitors’... Most Recent Response: Fri, Jul 11 2008 11:39 PM 0 Comments	by Nit Sujatanond on Fri, Jul 11 2008
Building Brand Image One of your most important roles as a business owner or marketeer is to help your business develop a strong, positive brand image. To achieve the brand image you desire, you must produce a convincing positioning strategy and deliver a consistent brand message. Below are a few basic steps to help you mold your audience perception and achieve your desired... Most Recent Response: Fri, Jul 11 2008 11:39 PM 0 Comments	by MySolutionSpot Editor on Fri, Jul 11 2008
Do I Need Niche Marketing To Make My Business Grow... In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the... Most Recent Response: Fri, Jul 11 2008 11:39 PM 0 Comments	by MySolutionSpot Editor on Fri, Jul 11 2008

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