Marketing & Business Growth :  Brand Management

Create a Blog with nsHosting™ for WordPress® Today it seems nearly everyone has a blog – and it’s easy to see why. A blog is an ideal communications vehicle, whether it is for personal or professional use. Business blogging, in fact, has reinvented the way business owners build and maintain customer relationships. When businesses...

Introduce yourself and tell us about Konasports. Konasports was started in 1969 by my father Mike Sciarra, and has been a well established store for almost 40 years. He started the business making surfboards in his father’s garage in Wildwood, NJ. It has since grown into a retail store and about five years ago we decided to expand our business...

Introduce yourself and tell us about the Pappas Group. As the founder of the Pappas Group, I’m proud to say we are one of the Washington region's leading branding and interactive design consultancy. I’m the president and executive creative director. Most recently we have led rebranding initiatives for Blackboard Inc., Discovery Education...

Building a Brand Regardless if you’ve been in business for years or are just getting started, building a brand for your company is critical for your business success. When we think of a brand the first thing that comes to mind for many of us are large, well known companies like Target®, Starbucks® or Home Depot®. These companies have...

Recently, I met Lewis Howes at a local professional networking event he hosted. Lewis is the founder of SportsNetworker.com, a business built around social networking. His thorough knowledge and successful application of online professional networking make him a great example for other small business owners.Check out my interview with Lewis Howes below...

Recently, I attended the Governor’s Tourism Conference at Bolton Landing on Lake George. Besides enjoying the beautiful setting, we had the pleasure of seeing the revitalized I Love New York campaign unveiled, including clever adaptations of the traditional icon to convey all the offerings available in New York state: from skiing and rock climbing...

This article explores the five attributes of product differentiation: product, price, accessibility, service and experience. Product differentiation is a method used to make your offering appear more appealing to a specific target market. The process of differentiation can be used to make a distinction between your products and your competitors’...

One of your most important roles as a business owner or marketeer is to help your business develop a strong, positive brand image. To achieve the brand image you desire, you must produce a convincing positioning strategy and deliver a consistent brand message. Below are a few basic steps to help you mold your audience perception and achieve your desired...

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the...