Direct Marketing by Nonprofits to Increase</h1> <article> <h1>Direct Marketing by Nonprofits to Increase</h1> <p>MySolutionSpot Editor — Fri, 12 Sep 2008 18:12:28 GMT</p> <p>In its "Direct Marketing Facts & Figures in the Nonprofit Industry" report, the <a target="_blank" href="http://www.the-dma.org/index.php">Direct Marketing Association</a> anticipates strong growth for its industry in the nonprofit sector. <br /><br />Nonprofits typically do not have much money to experiment with, so their marketing budgets are more conservative than for-profit firms' budgets. As a result, nonprofits rely more on direct marketing and its measurable results to make every penny count. <br /><br />The DMA forecasts that nonprofit advertising expenditures will grow at an annual rate of 2.4% through 2012. Meanwhile, sales from direct marketing efforts will grow at 6.8% annually over the same five-year period, meaning there will be an increasing return on investment for direct marketing dollars spent by nonprofits. <br /><br />When it comes to online advertising expenditures, educational services and religious organizations tied for the lead in 2007, with $161.6 million each. <br /><br />Religious organizations also spent the most of any nonprofit sector on direct mail and insert media, at $1.3 billion and $29.3 million respectively. <br /></p><div style="clear:both;"></div> </article> </main></body></html>