Compete :  Advanced Online Marketing Tactics

Ever wondered how Google® and other search engines find all the Web sites that are out there? They use software programs called search engine “spiders.” The job of the search engine spider is to crawl the Web in search of content. Spiders love traveling across links, indexing and ranking Web sites as they go. Their rankings drive the...

It is surprising how introducing elements of social networking to a business Web site can change the image of the site and create a new and interesting way to interact with customers. For a long time, an animal-related non-profit for which I volunteer had a static Web site. It included just the basics: hours, directions and general service information...

You've now completed and launched your website. Now it's time to do some marketing to enhance your visitor rate. If you've read any online marketing blogs or articles, you've probably heard of SEO. But do you understand what it is and what is does? Do you know why your website needs it and why it is one of the most effective methods...

There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search results.The Internet contains numerous search engines, some...

Staying abreast of new marketing trends is vital in today’s competitive and ever-changing world. Marketing trends – particularly online marketing trends – change quickly and often, so even the most popular strategies lose their luster after a while. Whether you own a brick-and-mortar business or operate fully online, the fate of your...

Click fraud is becoming a hot issue in the online marketing industry. Click fraud occurs when a search engine visitor clicks on an ad for the intended purpose of charging the payer of the ad for each click. Some website owners click on their competitors' ads to drive up their costs and lower their return on investment. Fraud operations have cropped...

E-mail makes it possible for you to reach the widest range of customers, clients, vendors and prospects with new offers, promotions, updated prices and other timely information; and to send dozens, hundreds, even thousands of copies of the same mailing with just a few mouse clicks. But for those very reasons, it's all too easy for your marketing...

If you build it, will they come? You know how to create a blog, you post to it regularly, and it would be excellent if the quality of the content was enough to bring readers in droves. Unfortunately this generally isn’t the case, so here are some tips and ideas to help you get more traffic to your blog: Post regularly, at least 3-5 times a week...

What exactly is a Tag Cloud? No, a tag cloud is not a meteorological phenomenon. Nor is it a children’s game. In order to really understand tag clouds, we first need to understand tags. Tagging is a way to label, categorize, archive and find things on the internet. For example, you might tag a collection of photos on a photo sharing site with...